CERTS ARE ASSETS

Did I mention that CERTS CAN be TREATED as an ASSET

Yes I did...

BUT HOW can you TELL you are MAXIMISING your ROI on EACH cert.

LOOK around the room and stop
and hold your gaze on the first "PERSON of INFLUENCE" AND ask yourself

How are you COMMUNICATING
your UNIQUE application of your CERT so that it raises this persons curiosity to the point they WANT to hear about YOU some more.

How are you making it EASY for this "person of influence"
to BUY you.. to ACCESS your Benefit... AND.. Advantage.. to be gained from your unique application of each CERT... that makes you MORE valuable to this person than just the piece of paper the cert is written on.

How can you tell this person UNDERSTANDS the true UNIQUENESS of your PROPOSITION to THEIR issue NOW.

OR is maximising the return on each investment not important to you?